E-commerce · AI · Consumer Insights

ZUZANNA BORDA, PHD

I am a PhD economist, academic teacher and researcher focusing on e-commerce, artificial intelligence, digital business and consumer behaviour. My work combines academic research with market analysis, with a growing focus on premium and luxury retail, customer insights and digital transformation.

RESEARCH

Academic work on digital business, labour-market transformation, e-commerce and consumer behaviour, with a focus on technology and market change.

TEACHING

Courses in information technologies, AI, cybersecurity, startups and market research, with a focus on applied digital business skills.

COMMENTARY

Reports and commentary on luxury retail, CRM, omnichannel, AI and digital trust, with a focus on consumer behaviour and transformation.

RESEARCH

Academic work on digital business, labour-market transformation, e-commerce and consumer behaviour, with a focus on technology and market change.

TEACHING

Courses in information technologies, AI, cybersecurity, startups and market research, with a focus on applied digital business skills.

COMMENTARY

Reports and commentary on luxury retail, CRM, omnichannel, AI and digital trust, with a focus on consumer behaviour and transformation.

SELECTED WORK

  • Luxury after Vinted

    How resale platforms reshape status, aspiration and the meaning of luxury in fashion e-commerce.

  • AI as a premium shopping advisor

    How generative AI may influence product discovery, trust and decision-making in premium retail.

  • Omnichannel trust in premium retail

    How payments, fraud prevention and cybersecurity shape customer experience in digital luxury.